Mr. John Christopher Mesana, a faculty member of the Senior High School Department, had published his co-authored paper in the latest issues of Anatolia: An International Journal on Tourism and Hospitality Research (SCOPUS-indexed) and Educational Gerontology (ISI-indexed).
Together with Dr. Allan de Guzman and Dr. Eric Zerrudo of the University of Santo Tomas, Mesana’s co-authored paper entitled Through thick and thin: theorizing festival loyalty development among Filipino repeat visitors had discussed the conceptualization of a model for Filipinos when it comes to festival loyalty. Field activities were conducted to have data, with the development of Repeat Visitors’ Festival Loyalty Theory as their main output.
Mesana’s article in Educational Gerontology entitled Beyond the tip of the iceberg: a qualitative sentiment analysis of YouTube viewers’ emotional valence toward older adults auditioning in worldwide Got Talent® tackled gerontalentology in the context of the Got Talent® YouTube videos in which older adults are auditioning. Analysis of the sentiments of online viewers were undertaken by the researchers to develop gerontalentology as a new field.
The research publications may be found on Anatolia (https://www.tandfonline.com/doi/full/10.1080/13032917.2020.1871045?src=) and Educational Gerontology (https://www.tandfonline.com/doi/abs/10.1080/03601277.2021.1881868?fbclid=IwAR1byM4n-p0Qk4vBpMKOEzgf4rnQrd-DGtzM27yK9rQRYMNeJd3cXEcCVGs&journalCode=uedg20). The two academic journals are from the Taylor and Francis Group and is recognized by SCOPUS and ISI n their list of high impact and prestigious journal publications.
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