FOOT-IN-THE-DOOR AND DOOR-IN-THE-FACE TECHNIQUE: CONSUMER PREFERENCE OF LETRAN SENIOR HIGH SCHOOL STUDENTS ON TRANSPORTATION NETWORK COMPANIES

Lance Caro | Jhasmine Pascual | Jannina Revilla | John Jaca | Kristine Valenzuela | Ryza Ramos | Randlai Lopez | Stephanie Liban | Desiree Castillo | Gabriel Jaca |

September 09, 2020
Society and Culture

This study aims to know if there is a significant difference between the Foot-in-the-Door and Door-in-the-Face persuasion techniques. The study tested the preference of 30 respondents towards the Foot-in-the-Door and Door-in-the-Face persuasion techniques by having them watch an audio-visual presentation and answer a questionnaire regarding the two different commercials that contained promotions of FITD and DITF. Using a descriptive test and independent-sample ttest, the study proved that there’s no significant difference between FITD and DITF on consumer preference of the SHS students regarding the transportation network vehicle services in the Philippines.

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