Society and Culture

ACCOMMODATION PREFERENCES AMONG A SELECT GROUP OF FILIPINO COLLEGE STUDENTS

This paper’s inquiry is on accommodation preferences of select college students in Manila. The study asserts that business owners must give prime to students’ preferences as a coherent housing business approach of mutual benefits. Furthermore, sought out preferences are deemed to help architects and planners in addressing market needs. Conjoint analysis is employed, utilizing a survey questionnaire, orthogonal cards, and Robotfoto to analyze the responses of 200 college students from various private schools in Manila. Using an SSPS 23 software, preferences on housing accommodation are, in sequence: price, facilities, type of housing, and location. The results reveal that students are willing to pay around Php 7,000 monthly, in favor of condominiums over apartments. Additionally, places near the city center and workplace are preferred, with a significant number who specified an individual rather than a sharing -type of accommodation. Results were further discussed with supporting literature

FUNERAL SERVICE PACKAGE PREFERENCES AMONG A SELECT GROUP OF MIDDLE-AGED FILIPINO MEN

In previous years, researchers in the field of death studies have been trying to explain the modification and practices in the funeral home industry however there is still lack and very little is known about the funeral services preferences. A total of 200 middle-aged Filipino men in Metro Manila, Philippines were respondents of this study, they were chosen via purposive sampling. The participants were given written consent followed via a survey executed with orthogonal cards. More so, the cards were ranked from 1-13 about the four attributes: Kind of Funeral, Funeral Reception, Type of Casket, and Cemetery Site with their preferences as a basis. It was found that the kind of funeral was the most important attribute (41.31%) while Funeral Reception was the least (16.81%). Each respondent had provided their profiles meaningfully. Results were further discussed for clarification

FOOT-IN-THE-DOOR AND DOOR-IN-THE-FACE TECHNIQUE: CONSUMER PREFERENCE OF LETRAN SENIOR HIGH SCHOOL STUDENTS ON TRANSPORTATION NETWORK COMPANIES

This study aims to know if there is a significant difference between the Foot-in-the-Door and Door-in-the-Face persuasion techniques. The study tested the preference of 30 respondents towards the Foot-in-the-Door and Door-in-the-Face persuasion techniques by having them watch an audio-visual presentation and answer a questionnaire regarding the two different commercials that contained promotions of FITD and DITF. Using a descriptive test and independent-sample ttest, the study proved that there’s no significant difference between FITD and DITF on consumer preference of the SHS students regarding the transportation network vehicle services in the Philippines.