November 21, 2019
Political Science
The study examined the influence of motivational dimensions of travel behavior on the satisfaction and patronage on TNVS use. Specifically, it evaluates the significant difference in the level of agreement of the non-student and student riders of TNVS on their motivational dimensions of travel behavior as well as their level of satisfaction on the TNVS quality. Data from 428 non-student and 449 student users of TNC were collected and processed using SPSS version 20 and WARP PLS version 5.0. The structural equation analysis reveals the following: (i) economic benefits positively affect satisfaction of the TNVS riders, (ii) perceived usefulness has a positive effect on the satisfaction of TNVS riders, (iii) trusts positively affect satisfaction of the riders, (iv) TNVS quality positively affects satisfaction of the TNVS rider, (v) satisfaction positively affects the patronage of the TNVS riders, and (vi) environmental impact has a negative effect on the satisfaction of the TNVS riders. The study has proven the influence of the four motivational dimensions on the satisfaction of the TNVS users, which would lead to patronage (increased utilization) of TNCs services.
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