TOURIST MOTIVATION IN LARESIO LAKESIDE RESORT AND SPA

Haruka Karino | Carl Macam | Tyrone Jerome Morelada | Aisha Janinne Escabillas |

September 24, 2019
Communication

The focal point of this research is to determine and analyze different push and pull factors in motivating tourists specifically in visiting destinations like Laresio Lakeside Resort and Spa. Using random data sampling technique, one hundred and nine (109) respondents participated in the study. Certain findings were drawn indicating that spiritual need is the main push factor while activities are the main pull factor. Furthermore, most tourists travel for family togetherness and majority of the tourists traveling were female and millennials. The study may help in devising a marketing strategy to variety of business in tourism and hospitality industry.

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