Rommel T. Ferrer | Ronald Pastrana |
May 20, 2026
This study explores the strategies employed by Small and Medium Enterprises (SMEs) in achieving organizational success through the integration of Business Continuity Planning (BCP) and sustainability practices. Using a qualitative phenomenological approach, the research examined the lived experiences of SME owners and employees in Makati to understand how the four components of BCP—People, Processes, Premises, and Providers—shape resilience during disruptions such as the COVID-19 pandemic. Findings revealed that effective communication, continuous training, and responsive feedback mechanisms enhance organizational adaptability, while risk assessment, technological integration, and efficient resource management strengthen business operations. The study further identified workplace adaptability, environmental considerations, and strong supplier partnerships as crucial factors influencing continuity and long-term sustainability. Based on these insights, a strategic framework was proposed to guide SMEs in developing resilient, sustainable, and competitive business continuity strategies.