Chera Shyne Bautista | Lourdes Condat | Justice Phoenix Malabanan | Jose Mari Jorlone Romero |
September 29, 2025
Financial Management
Household cleaning products are essential for maintaining hygiene, yet consumers seek more efficient and convenient alternatives. While traditional toilet cleaners dominate the market, there are limited research materials on fizzy toilet cleaner bombs. This study assesses the market potential, demand, and financial feasibility of Bubbly Top, a toilet cleaner bomb, targeting mothers aged 40 to 54 in Barangay Pasong Buaya II, Imus City, Cavite. Consumer surveys and financial projections were used to analyze feasibility. Findings indicate a 93% willingness to purchase, a significant demand-supply gap, and projected profitability by 2026. Results suggest that strategic marketing, operational efficiency, and sound financial planning are key to successful market entry. Furthermore, the study highlights the role of product innovation in addressing consumer needs while contributing to local economic opportunities.