John Vincent Mendoza | Kate Ysabel Balde | Althea Chrizmhaire Bayot | Margaux Pauleen Tan | Princess May Camacho | Jhuniel Dela Rama | Dane Edward Atacador |
June 27, 2025
In recent years, concerns about environmental sustainability are growing on a global basis, impacting both consumers and businesses. This study explored the influence of the factors that affect Senior High School (SHS) consumers in supporting sustainable packaging as well as their satisfaction towards sustainable packaging. Using survey questionnaires, data were collected from 170 SHS consumers in simple random sampling and analyzed using linear regression to measure the level of satisfaction of SHS consumers who utilized sustainable packaging. The results indicated that SHS consumers generally show very high levels of satisfaction with brands that use sustainable packaging. Furthermore, the results revealed that sustainable brand packaging has a significant influence on the satisfaction of senior high school students, where the factor sustainability claims have a significant influence on consumer satisfaction.