John Renzo Espinosa | Ralph Kenneth Sebastian |
June 23, 2025
Jeepneys, a symbol of Filipino ingenuity, a mode of transport for the masses, and a ‘niche’ for many. With the Public Transport Modernization Program in place, this industry has been shaken up with new regulations and policies that aim to formalize this sector. Despite the policy's noble intention, it stirred a complex dynamic among stakeholders—particularly drivers. Utilizing a comparative case study design grounded in Rational Choice Theory and Institutional Theory, it investigates the motivations behind drivers’ adherence or resistance—compliance dynamics, to the program among traditional and jeepney drivers in Metro Manila. Highlighting on how socio-economic factors, social pressures, and network effects influence drivers’ decisions. The research reveals that financial constraints are a significant barrier to compliance while communal influences and support networks can impact conformity to the new standards. The study advocates for a more tailored approach to the modernization program, suggesting improvement in financial aiding mechanisms, community, engagement efforts, and network-building initiatives to enhance adherence. By offering a deeper insight into the drivers’ compliance behaviors, this study contributes to valuable perspective for refining the implementation of the modernization program, ensuring it is more inclusive, and supportive to the unique needs of the jeepney community.