Xia Khaela Manimtim | Ramoncito Javier |
April 22, 2025
This study examines the financial literacy and purchasing power of Millennial and Generation Z finance and accounting professionals in Taguig City, exploring their relationship and providing strategies for financial empowerment. Using a quantitative approach with survey data from 382 respondents, the analysis employed t-tests, ANOVA, and multiple regression. Results revealed that financial literacy significantly predicts purchasing power, accounting for 81% of variability in Millennials and 49.8% in Generation Z. Significant differences in financial literacy and purchasing power were found based on civil status, income level, and years employed, while sex and educational attainment showed no impact. The study recommends targeted financial education initiatives at personal, organizational, and institutional levels and a financial literacy strategy plan to enhance financial outcomes. KEYWORDS: financial literacy, purchasing power, Millennials, Generation Z, financial empowerment strategies