Mandeep Brar | Ramona Lyka Ching | Vian Rich Dela Cruz | Joemer Simon Timbreza | Ma. Luisa Porciuncula |
September 20, 2024
The rise in health-conscious consumers post-pandemic highlights the demand for healthier food options, challenging the conventional perception of products, specifically Oreos, as unhealthy. Addressing this, the proposed business, "Oshi," aims to transform such products into healthier alternatives. Utilizing locally sourced ingredients such as fresh ground oats from Ifugao, Matcha from Catanduanes, and Milk from Nueva Ecija, Oshi seeks to offer a locally inspired, healthier dessert option. Research from the Department of Health (DOH) suggests blending sweets with nutritious ingredients to appeal to health-conscious individuals. Market research, including online surveys and direct interviews, was conducted to gauge demand and calculate market potential. Financial analysis indicates a promising 3-year business plan, projecting high returns on investment. Furthermore, Oshi aims to support the Philippine economy by sourcing from and supporting local farmers.