November 22, 2021
Business Education
This study aims to assess how the selection attributes of customers may be evaluated in terms of facilities, menu, services, and food. The study determined the significant difference among the selection attributes of customers when group according to their profile. The relationship between the selection attributes and the overall customer satisfaction when dining in Korean restaurants in Bataan was also defined. The researcher gathered the data through a survey distributed among customers of the Korean restaurants in Bataan. The collection of data was analyzed using quantitative analysis. With the use of mean rating scale, feedbacks from the customers were measured. Similarly, Mann-Whitney U Test, Wilcoxon, The Kruskal Wallis Test, and Bonferroni were utilized to measure the significant difference, to test the relationship between selection attributes and customer satisfaction, the Spearman rho test was used. Findings revealed that when respondents were grouped based on their sex, age, educational level, occupation, income, Korean friends of colleagues, companion, and purpose have a significant difference in their selection attributes. The results also indicated that the selection attributes such as facilities, menu, service, and food have a strong positive correlation to the customers' overall satisfaction.